Moloco Advertising Services Privacy Notice

This Privacy Notice applies to the processing of personal information by Moloco, Inc. and its affiliates and subsidiaries (" Moloco," " we," " us," or " our") through our advertising services including, but not limited to, our Moloco Ads, Moloco Commerce Media, Moloco Streaming Monetization, and the Moloco software development kit ( “SDK”) offerings (collectively, the “ Advertising Services”).

This Privacy Notice does not apply to the personal information that we process solely as a “processor” or “service provider” on behalf of our customers pursuant to a written agreement we have entered into with them (“ Customer Data”). Any questions or requests relating to Customer Data should be directed to our customers.

Disclosure Regarding the California Consumer Privacy Act (Notice at Collection). For information on our processing of personal information that is subject to the California Consumer Privacy Act (“ CCPA”), please see Annex A – Supplemental CCPA Privacy Notice.

1. UPDATES TO THIS PRIVACY NOTICE

We may update this Privacy Notice from time to time at our sole discretion. If we do, we’ll let you know by posting the updated Privacy Notice on our website, and we may also send other communications.

2. ABOUT THE ADVERTISING SERVICES

The Advertising Services aim to assist digital publishers and buyers of digital advertising inventory (for example, advertisements displayed on digital services) to achieve their mobile marketing goals through methods like monetization, user acquisition, and targeting.

3. PERSONAL INFORMATION WE COLLECT

Below are the types of personal information collected by the Advertising Services:

  1. Device and Browser Information

If you interact with the Advertising Services (for example, by visiting a digital service that displays ads from Moloco, or by using a digital service which contains the Moloco SDK or pixel or through an API or other similar technologies), we may collect personal information including:

  • Identifiers such as iOS IDFA, Android Advertising ID, and Amazon Advertising ID;
  • Device properties such as settings, model, operating system, and size;
  • Usage information such as installations and sessions from the apps and sites you use;
  • Information about the digital service you use to interact with the Advertising Services;
  • Location information such as city and/or country level information, imprecise location information inferred from IP address, and time zone;
  • Network information such as IP address and connection details;
  • Advertising and tracking preferences; and
  • Details collected in connection with Moloco’s display of advertisements.
  1. Personal Information Provided by Others

We may collect personal information from others such as Moloco customers and other third parties, including:

  • User and other IDs;
  • Email addresses and phone numbers;
  • Demographic information such as age range and gender;
  • User activity scores and interaction, engagement, and predictive metrics;
  • Events and activities, such as browsing behavior (for example, views and searches), records of products purchased or considered (for example, added to cart and checkout), contextual data, or other custom events; and
  • Subscription, registration, or installation status.

4. HOW WE USE PERSONAL INFORMATION

  1. Provide Advertising Services We use personal information to:
  • Tailor and serve ads on behalf of customers;
  • Combine information we collect with information we derive, through analytical techniques, to provide the Advertising Services; and
  • Measure advertising performance and optimize advertising campaigns.

EU/UK GDPR Lawful Bases: If the EU GDPR or the UK GDPR applies to our processing of personal information under this section, our lawful bases may include legitimate interest, consent, and/or compliance with legal obligations.

  1. Improve our Advertising Services and Develop New Products and Services We use personal information to improve the Advertising Services and to develop new products and services.

  2. Operate Our Business We use personal information to operate our business, such as pursuing our legitimate interests, conducting analytics, and creating de-identified and/or aggregated information.

  3. With Your Consent or Direction We may use personal information for other purposes that are clearly disclosed to you at the time you provide the personal information, with your consent, or as otherwise directed by you.

5. HOW WE DISCLOSE PERSONAL INFORMATION

We disclose personal information to third parties for various business purposes, including:

  1. Disclosures to Provide the Advertising Services

    • Service Providers: We may disclose personal information to third-party service providers that assist us with the provision of the Advertising Services.
    • Third-Party Services: We may disclose personal information to third-party applications, platforms, services, products, or technologies.
    • Affiliates: We may disclose your personal information to our corporate affiliates.

  2. Disclosures to Protect Us or Others: We may share your personal information and related information with external parties as required or appropriate to comply with law enforcement requests, protect rights, property, or safety.

  3. Disclosure in the Event of Merger, Sale, or Other Asset Transfers: If we are involved in a merger, acquisition, financing, corporate transaction, your personal information may be disclosed, sold, or transferred as part of such a transaction.

6. YOUR PRIVACY CHOICES AND RIGHTS

You may have rights under applicable law, including:

  • Request Access to or Portability of Your Personal Information;
  • Request Correction of Your Personal Information;
  • Request Deletion of Your Personal Information;
  • Request Restriction of or Object to our Processing of Your Personal Information;
  • Withdraw Your Consent to our Processing of Your Personal Information.

For more information, you can contact us at privacy@moloco.com.

7. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

All personal information processed by us may be transferred, processed, and stored anywhere in the world, including countries that may have different levels of data protection.

8. RETENTION OF PERSONAL INFORMATION

We store the personal information we collect for as long as necessary to fulfill the purposes for which it was collected.

9. SUPPLEMENTAL NOTICE FOR EU/UK GDPR

This notice applies to our processing of personal information subject to the EU or UK GDPR.

10. CHILDREN’S PERSONAL INFORMATION

We do not knowingly collect personal information from children under 18.

11. THIRD-PARTY SERVICES

The Advertising Services may contain links or references to other third-party services not controlled by us.

12. CONTACT US

If you have any questions about our privacy practices or this Privacy Notice, please contact us at:

Attn: Privacy Group
Moloco, Inc.
135 Commonwealth Dr., Menlo Park, CA 94025.
privacy@moloco.com
Toll-Free Phone Number: +1-888-251-8829

ANNEX A – SUPPLEMENTAL CCPA PRIVACY NOTICE

This Supplemental CCPA Privacy Notice supplements our Privacy Notice and only applies to our processing of personal information that is subject to the CCPA.